Privacy Policy

At Magic Realm, we are committed to protecting the privacy of our customers. We will not collect your personal information unless you choose to provide it to us voluntarily. Personal information is anything that is unique to you and might include your name, delivery address, credit/debit card number, billing address, email address, telephone number, age and style interests. We will not store or keep any financial information you provide.


How We Use Your Information

To provide you with the most enhanced experience and to understand your preferences, we may request information from you. All obtained information will be collected and protected in accordance with our Privacy Policy. We use your information in a number of different ways, including the following:

➤ To provide products and services to you
➤ To communicate information regarding our products, services, promotions, events and competitions that might interest you
➤ To create orders, transaction records, agreements for the sale of products, accounts, tax invoices or receipts
➤ To gain an understanding of your information to improve or develop our products and services
➤ To carry out administration, marketing, planning, fraud and loss prevention activities, product and service development, and quality control

We may also use your information so that we, our related entities, or commercial partners can promote and market products, services, and special offers that may be of interest to you.


Who We Share Your Information With

Magic Realm will never sell or provide any of your personal details to third parties (excluding partners from which you may have entered our site) without your permission. However, in order to provide the best possible service to you, we may share your data with the following categories:

➤ Companies that assist in delivering your purchases, such as payment service providers, warehouses, order packers, and delivery companies
➤ Payment services approved by you, such as Afterpay, once selected at checkout
➤ Service providers such as marketing agencies, advertising partners, and website hosts
➤ Professional analytics tool providers
➤ Credit and fraud prevention agencies and law enforcement authorities to help prevent fraud
➤ Companies approved by you, such as social media platforms you choose to link

If reasonably necessary to meet legal requirements, resolve disputes, or protect us (or you) from fraud, we may also retain some of your information as required.


Type of Information We Collect

The type of personal information we collect depends on the type of service or interaction you wish to receive. This may include your name, address, phone number and other contact details (such as email), date of birth, gender, merchandise information (such as purchases and orders), and method of payment.

Sometimes we may also collect other personal information, such as where you shop or what your interests are, to improve our service and product offerings. You may choose not to provide your personal information; however, this may limit access to certain products, services, or information.

We do not store your credit card details in any form. All payment information is encrypted and transmitted directly by you to our payment processing provider.


How We Collect Your Information

The personal information we collect is generally supplied directly by you through our website when you:

➤ Browse our website
➤ Save an item
➤ Register or log into your account
➤ Make a purchase
➤ Contact customer support
➤ Click on banners, hyperlinks, or plugins
➤ Interact with us on social media

We may also collect information from third parties, including related entities, business partners, or publicly available sources.

We also collect certain information through the use of cookies, which are text files sent to your browser to anonymously identify your device. Cookies help with placing orders, remembering shopping cart items, recognising returning visitors, and analysing website usage. You may disable cookies in your browser settings, though this may affect website functionality.


Advertising and Marketing Messages

Magic Realm may send you marketing communications via email, SMS, or other channels to keep you informed about products and updates. You will only receive these messages if you have opted in.

➤ You may unsubscribe at any time by adjusting your account settings, using the unsubscribe link, or contacting customer service

Magic Realm also engages in online advertising. Like many companies, we display targeted ads on other websites and apps using technologies such as cookies, pixels, web beacons, ad tags, and mobile identifiers, including services like Facebook Custom Audiences.

The advertisements you see may be based on:

➤ Information you provide while interacting with our website
➤ Pages visited or search history
➤ Ads you have previously engaged with


Your Rights & Privacy Complaints

You have the right to:

➤ Access the personal information we hold about you
➤ Request corrections to inaccurate information
➤ Request deletion or restriction of your data
➤ Ask how your information is being used
➤ Opt out of direct marketing communications

To exercise any of these rights, please contact our Customer Service team.

If you believe we have not complied with this Privacy Policy, you may contact us directly. If your concern is not resolved, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by phone at 1300 363 992.


Changes to Our Privacy Policy

This Privacy Policy forms part of the Terms and Conditions for using our website. We may amend this policy from time to time, and any changes will take effect immediately upon posting. Where appropriate, we may notify you of updates via email.

If you do not agree with this Privacy Policy or any future amendments, you must discontinue use of the website.